Privacy Policy

1. Introduction

Keepvale ("we," "our," or "us") operates from 51 Ratchadamnoen Road, Si Phum, Chiang Mai 50200, Thailand. This Privacy Policy explains how we collect, use, and protect personal information provided to us through our website and in the course of our estate organization and heritage services.

This policy is written in English and applies to personal data processed in connection with our website at keepvale.blog and our three service offerings: the Family Memory Keeping Course, Important Records Organization, and Words to Keep Workshop.

We take our responsibilities under Thailand's Personal Data Protection Act B.E. 2562 (PDPA) seriously. If you have questions about this policy, please contact us at [email protected].

2. Data We Collect

We collect personal information through the following means:

• Contact form submissions: Name (required), email address (required), phone number (optional), and any message content you choose to include.
• Service enquiries and bookings: Name, email address, phone number, and information about your service needs.
• Website analytics: Anonymized data about page visits, browser type, and general location via analytics cookies, where consent has been given.
• Cookies: See Section 6 and our Cookie Policy for details.

We do not collect sensitive personal data (such as health information, financial records, or identification documents) through this website. Any family documents handled during in-person service sessions are managed under separate confidentiality terms and are not retained by Keepvale after session completion.

3. Legal Basis for Processing

We process personal data on the following lawful bases under the PDPA:

• Consent: For marketing communications and analytics cookies, where you have provided explicit consent.
• Contractual necessity: To respond to service enquiries and deliver booked services.
• Legitimate interest: To improve our website and services, provided this does not override your rights.
• Legal obligation: Where required by Thai law.

4. How We Use Your Data

• To respond to enquiries submitted through our contact form
• To confirm, schedule, and deliver booked services
• To send service-related communications (not marketing) necessary for your engagement
• To analyze website usage in aggregate, anonymized form
• To comply with applicable legal or regulatory requirements

We do not sell, rent, or trade your personal information to third parties. We do not use personal data submitted through this website for unsolicited marketing without your explicit prior consent.

5. Data Retention

Contact form submissions and service booking records are retained for up to 24 months from the date of last contact, unless you request earlier deletion. Anonymized analytics data may be retained for up to 36 months. Where no service is booked following an enquiry, data is typically deleted within 90 days.

6. Cookies

Our website uses cookies to improve your browsing experience. These include essential cookies (required for the site to function), analytics cookies (used only with your consent), and preference cookies (to remember settings). For full details, please see our Cookie Policy.

7. Data Protection Measures

We take reasonable technical and organizational steps to protect personal data against unauthorized access, loss, or misuse. These include:

• Secure website hosting with encrypted connections (HTTPS)
• Restricted internal access to personal data
• Regular review of our data handling practices
• Prompt notification to affected individuals in the event of a confirmed data breach

8. Third-Party Services

Our website may use third-party analytics services (such as Google Analytics) where consent has been given. These services may process anonymized data about your visit. We are not responsible for the privacy practices of third-party websites linked from our pages.

9. Your Rights

Under Thailand's PDPA, you have the right to:

• Request access to personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Withdraw consent for processing based on consent, at any time
• Object to processing based on legitimate interest
• Lodge a complaint with the relevant Thai supervisory authority (Office of the Personal Data Protection Committee)

To exercise any of these rights, please contact us at [email protected]. We aim to respond within 30 days.

10. Children's Privacy

Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe a minor has submitted personal data to us, please contact us at [email protected] and we will delete it promptly.

11. Policy Updates

We may update this policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website following a policy update constitutes acceptance of the revised terms.

12. Contact

Data Controller: Keepvale
Address: 51 Ratchadamnoen Road, Si Phum, Chiang Mai 50200, Thailand
Email: [email protected]
Phone: +66 53 268 9140